For the first time, Offerwise and Norstat unite their expertise to bring you a consumer intelligence report that tracks what people in 22 markets across Europe and the Americas think, feel, and plan to do next.
Quality data on the views of consumers across 22 countries, structured around three recurring themes that feed into each other.
Society
Does the population trust governments and institutions? What social concerns dominate daily life? Which forces could shift consumer behaviour and confidence in the near future?
Health & Wellbeing
How do people around the world assess their quality of life? To what extent is daily life marked by stress or loneliness? How does wellbeing link to political trust and purchasing decisions?
Consumer
Consumer confidence and willingness to buy have shifted dramatically across markets. How do people expect their consumption to evolve — and what is driving those changes?
Know your People
Norstat Quarterly Data Q2 2026 is now available
75%
of the Colombians rate their quality of life as very good or good
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83%
In LATAM, Mexicans are the happiest (58%), although only slightly happier than Brazilians
Key Numbers
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